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The answer to the question may ride on whether you find
meaning in the work you do. It doesn’t
have to be savings lives everyday but a connection between what you think is
important and your company. According to
Talent Edge 2020, a survey series conducted for
Deloitte Consulting LLP by Forbes Insights, meaningful work holds more
importance for an employee than any other retention initiative being adopted by
their respective companies.
The idea of employee engagement has traditionally been
defined in language of Economics as “the willingness to invest discretionary
effort on the job”. But now the stakes
are higher with companies who want to keep the best performers and the
successful and sustainable companies look to satisfy the work-life balance involving
the physical, psychological and community.
A recently released research from the Towers Watson 2012 Global
Workforce Study, “found that companies with low engagement scores had an average operating
margin just under 10 percent….Companies with the highest "sustainable
engagement" scores had an average one-year operating margin of 27
percent”. That’s a huge difference and
the linkage to sustainability is relatively clear and pays big dividends.
Julie Urlaub, Founder of Taiga Company a sustainability
& media consultancy, further expands the connection saying “Today’s
companies and entrepreneurs are presented with the unique opportunity to
increase profitability through greater eco awareness and the pursuit of a more
sustainable business. To gain and maintain a competitive advantage over the
competition, sustainable business leaders are making meaningful work a top
priority. Top qualities of a sustainable business leader pave the way for
aligning company visions and strategies through shared values with employees.
Considering the community, stakeholders, and specifically, employee engagement
are all part of a sustainable business culture.”
Taking the idea several steps higher, Daniel Pink in his
book “A Whole New Mind – moving from the information age to the conceptual age”
wraps up his thesis with the sixth and final “sense” as Meaning. He maintains,
with strong supporting evidence that we are hardwired with an urge to satisfy
our souls on a deeper level. While that
might sound a bit much. Given the
choice, who wouldn’t want to work with a company that not only pays well but
actually is actively involved in making a difference in the world?
The source is reputable, and is known for business articles. It is current as well.
The source is reputable, and is known for business articles. It is current as well.