How is being environmentally friendly beneficial for businesses and an economy?

Why are you passionate?

Environmentalism and sustainability, are interesting topics. I have visited places that have lax regulations and a serious problem with environmental degradation, and places where economies thrive on Eco-tourism. I want to know what choices those countries made, and the ensuing consequences. Also I want to learn about companies that invest in being "green" and how it is better for them in the long run, or if they can make more money not being eco-friendly in the short run.

What do you know?

I know about countries that have stress environmentalism mainly for tourism and they seem to be doing well. They make money off eco-tourism. but is that good for everyone in that country?

Companies that have "gone green" it improves their image makes them more appealing to the consumer. I also believe that it saves them money in the long run because often in theory attempting to be sustainable should cut down on expensive things like heating, cooling, waste management, and other costs.